Raleigh, NC (May 1, 2025) |
WESTconsin Credit Union has chosen BusinessNext to power their member-centric strategy with a comprehensive Member 360 solution that will transform their service delivery.
“We really wanted to prioritize implementing the Member 360 capability as the foundation of our CRM solution. That was our focus from the beginning, and BusinessNext was willing to work with us on that,” stated Stephanie Rasmussen, Chief Experience Officer for WESTconsin Credit Union. “Their ability to partner with us and understand our priorities made them stand out. With our new system, our frontline staff will have immediate access to member information, communications history, and relationship data, creating a much more personalized experience. This is exactly where the credit union industry is heading – people want personalized service, and BusinessNext will help us deliver that.”
Founded in 1939 as Menomonie Farmers Credit Union, WESTconsin Credit Union has grown to become one of the strongest financial institutions in the region. Recently celebrating its 85th anniversary in 2024, WESTconsin serves over 124,000 members across west central Wisconsin and east central Minnesota through its 15 locations. Guided by their mission “to give members, communities, and one another the inspiration, resources, and support to achieve financial wellness,” WESTconsin delivers comprehensive financial services while maintaining a strong commitment to community involvement.
BusinessNext helps financial institutions unite data from disparate systems to create a single, comprehensive view of each member. Once implemented, WESTconsin will be able to make their data actionable across their entire organization, enhancing service delivery and operational efficiency.
“The member-focused vision that WESTconsin has outlined aligns perfectly with what forward-thinking credit unions are seeking to deliver,” added Andrew Piron, President of BusinessNext, Americas. “By implementing BusinessNext, WESTconsin will improve efficiencies, strengthen member relationships, and empower their employees with a complete view of each member’s journey.”
Key capabilities that distinguished BusinessNext during WESTconsin’s selection process included marketing content visibility for frontline staff and robust support for their business banking department with specialized workflows to manage complex business relationships.
BusinessNext continues to expand its integrations with major banking core providers, offering “out-of-the-box” connections that accelerate implementation timelines and deliver secure, market-ready solutions to forward-thinking credit unions and banks.