Whitefish Credit Union honored with prestigious Best of Show award
WHITEFISH, MT (June 11, 2019) — Whitefish Credit Union (WCU) has been honored with the MACQUEE Best of Show Award along with seven other awards from the Marketing Association of Credit Unions (MAC). The MAC annual award ceremony that took place May 28 – May 31, 2019. The MACQUEE Best of Show is the highest honor offered at the MAC awards.
WCU had two campaigns nominated for this event including their Whitefish credit card campaign, which won them the Best of Show Award. The campaign launched the Credit Union’s first-ever credit card product, which leveraged highly targeted market segment data and featured a unique video mailer, promoting the credit card as a simple, low-rate product designed to help credit union members save money.
Winning the MACQUEE Best of Show Award is no easy feat – each credit union in the running presented their entry onstage at the MAC conference; the winner was selected by MAC conference attendees in a live vote held during the awards ceremony.
WCU rounded out the night with the following awards, all in the $1 billion or greater division:
Silver, Broadcast & Video – High School Spirit Debit Card campaign
Gold, Community Engagement – High School Spirit Debit Card campaign
Gold, Outdoor – High School Spirit Debit Card campaign
Gold, Direct Mail Single – Credit Card campaign
Gold, Market Segment Program – Credit Card campaign
Gold, Product Development – Credit Card campaign
Gold, Annual Reports – Annual Report
“Winning these awards, especially the Best of Show Award, is a testament to our team,” said Josh Wilson, Vice President of WCU Marketing. “They work tirelessly on these campaigns and it is truly an honor to have them recognized by our industry peers. I couldn’t be prouder of the innovation and support our team provides to each other and to this community.”
About Whitefish Credit Union
Whitefish Credit Union is a not-for-profit financial institution and the largest credit union in Montana with nearly 60,000 members and $2 billion in assets. As a member-centric financial cooperative founded in 1934, Whitefish Credit Union has been a trusted financial partner to its consumer and commercial customers for generations. The credit union offers a comprehensive suite of financial products and services including online checking and savings accounts, home equity and mortgage-lending services, business, and equipment loans, auto and vehicle financing, and a low fixed-rate credit card. With an unwavering community focus, Whitefish Credit Union supports countless organizations throughout Northwest Montana every year. Credit union membership is open to residents in Northwest Montana. For more information about Whitefish Credit Union, visit www.whitefishcu.com.
