Win the morning with Masterpass and Dunkin’ Donuts
Dunkin’ Donuts integrates Masterpass within Dunkin' Mobile® App as new mobile payment option
PURCHASE, NY (May 25, 2017) — To ensure coffee lovers get their morning started right, Dunkin’ Donuts now accepts Masterpass by Mastercard so guests can quickly and easily purchase and reload virtual Dunkin’ Donuts cards on DunkinDonuts.com and the Dunkin’ Mobile App.
Using Masterpass on DunkinDonuts.com and in the Dunkin’ Mobile App to purchase or reload a DD Card ensures your morning cup of coffee is never further than a tap away. For even more perks, Dunkin’ Donuts guests can enroll their virtual DD card in the DD Perks® Rewards Program and earn points toward free Dunkin’ Donuts beverages for every purchase they make at participating Dunkin’ Donuts locations.
“At Dunkin’ Donuts, we show appreciation for our loyal guests through technologies that make enjoying Dunkin’ coffee, food and other beverages as fast and easy as possible,” said Scott Hudler, Chief Digital Officer at Dunkin’ Donuts. “Leveraging new digital payment options like Masterpass by Mastercard provides guests with another quick and convenient way to run on Dunkin’ through our Mobile App, and helps us continue to stand apart for an unsurpassed in-store experience.”
Masterpass stores all payment information, including card details, shipping information and payment preferences in one convenient location simply and securely. In the Dunkin’ Mobile App, consumers can set up Masterpass to purchase and reload their DD Card as fast as they can speed past the line in store using Dunkin’ Donuts On-the-Go Mobile Ordering.
“Mastercard is excited to partner with Dunkin’ Donuts to integrate Masterpass into the Dunkin’ Mobile® App,” said Linda Kirkpatrick, Executive Vice President, US Market Development, Mastercard. “This partnership combines the latest and safest digital technology with Dunkin’ Donuts market leading loyalty program to help their customers ‘win the morning’.”
An integrated marketing campaign kicks off next week with a series of humorous new television spots and digital content that show how Masterpass in the Dunkin’ Mobile App can help win the morning.
About MasterCard
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. www.mastercard.com
About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 11 years running. The company has more than 12,200 restaurants in 45 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq:DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
