Winners announced for 2017 GreenLight Business Model Competition

Co-created and Sponsored by MSUFCU

EAST LANSING, MI (April 27, 2017) — The GreenLight Business Model Competition, created by Spartan Innovations and MSU Federal Credit Union (MSUFCU), announced winners and awarded $100,000 in cash prizes for its 2017 competition on March 29, 2017.

Created in 2013, the competition offers participants an opportunity to pitch business plans to a panel of judges, network with some of Michigan’s top talent in angel and venture capital investment, and encourage small business and startup ventures. In the competition’s five years, MSUFCU has been a co-creator, sponsor, and representative on the judging panel.

“It’s inspiring to see the entrepreneurs’ commitment, passion, and knowledge, showcased in their business plans and pitches,” said April Clobes, MSUFCU’s President and CEO. “Entrepreneurs create jobs and positively contribute to making our community, our region, and our state a more vibrant place to live and work. As an organization that believes in investing in the communities we serve, we are proud to help support local entrepreneurship.”

Winners of the 2017 competition include: MySwimPro for the MEDC Sponsored Grand Prize of $40,000; VADE Nutrition for the MSUFCU Sponsored Section Prize of $25,000; Switched Source for the Third Prize of $10,000; MTBIsense for the Fourth Prize of $7,500; Pretch for the Fifth Prize of $5,000; Parabricks for the Sixth Prize of $2,500; Kulisha for the Undergrad First Place prize of $6,500; CarryCott for the Undergrad Second Place prize of $2, 500; and Stir It Up for the Undergrad Third Place prize of $1,000.

About Michigan State University Federal Credit Union (MSUFCU)

Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the fifth year, a Top Workplace by the Detroit Free Press for 11 consecutive years, a National Best and Brightest Companies to Work For® winner for six consecutive years, and was named one of the top five Michigan credit unions in Forbes’ Best-in-State Credit Unions 2021 list. MSUFCU was named a Best Workplace in Financial Services and Insurance by Fortune Magazine two consecutive years and has been certified as a Great Place to Work® for nine consecutive years. MSUFCU has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. MSUFCU is headquartered in East Lansing, Michigan; has 22 branches; nearly 338,000 members; more than $7.28 billion in assets; and nearly 1,200 employees. For more information, visit


Penny Spehar
(517) 230-0722

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