Workers Credit Union opening new PlanIt location in Lowell

New banking location designed to help members benefit from financial coaching

LITTLETON, MA (April 12, 2021)

An interactive hologram, humanoid robot and video teller ATM may not be the first things you think of when planning a visit to your local credit union. Yet, they serve an important purpose at Workers Credit Union’s new, modern, inclusive, and welcoming 3,400 square foot PlanIt location, which opened on March 29 at 1201 Bridge Street in the Centerville neighborhood of Lowell, Massachusetts. “The technology takes the friction out of banking, so our members and staff can focus on building financial wellness” says Workers Credit Union Chief Banking Officer Peter Rice. The interactive hologram named “Olivia” can answer frequently asked questions in several languages, including Spanish, Vietnamese, and American Sign Language (ASL). A friendly humanoid robot named “Pepper” keeps the mood light and fun.

The move comes at a time when many financial institutions are closing their physical locations. Each PlanIt location has private spaces for members to participate in the Workers WayTM, a personalized, financial coaching program offered at no additional cost. “For many people, there is a huge shame and stigma attached to the money challenges they face,” Rice says. “Workers Way is judgment free. We empower our members to make good decisions.” All Workers staff are trained and certified financial coaches who meet with members one-on-one, both in person and virtually. They take members through a step-by-step process of changing how they think about and manage money so they can achieve their dreams.

Plans are in place to open a PlanIt location in Shrewsbury later this year and to grow into other communities within the region.

On March 29, Workers Credit Union opened its new “Workers Credit Union PlanIt” location at 1201 Bridge Street, Lowell, MA. (Photo/Workers Credit union)

The new Workers Credit Union PlanIt location in Lowell features an interactive hologram named “Olivia” who can answer frequently asked questions in several languages, a humanoid robot named “Pepper” and a video teller ATM. (Photo/Workers Credit Union)

About Workers Credit Union

Workers Credit Union, a member-owned and member-focused $2.4 billion credit union, is building the financial wellness of its more than 120,000 members through coaching, products and support that empowers them to build a better life for themselves and their families. Headquartered in Littleton, MA, Workers Credit Union has been serving communities in Massachusetts for more than 100 years. Workers Credit Union recently adopted a national charter that enables it to serve a broader set of members wherever they live. Workers Credit Union is a Community Development Financial Institution and Low-Income Designated Credit Union.


Caroline Santangelo

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