Workers Credit Union recognized as a Diamond Award winner by CUNA for fifth consecutive year
LITTLETON, MA (April 11, 2024) — For the fifth consecutive year, Workers Credit Union was recognized as a winner in the prestigious marketing excellence competition the Diamond Awards by the Credit Union National Association (CUNA). Workers Credit Union’s augmented reality experience, Workers Reality, earned four awards, including the top recognition of Category’s Best in two categories: Multifaceted (Miscellaneous) and Out of Home, as well as two more in Partnership, Endorsement, or NIL Efforts and Complete Campaign.
Workers Reality is a state-of-the-art augmented reality scavenger hunt located at Polar Park, home of the Worcester Red Sox, in Worcester, Massachusetts. Fans use a free phone app to unlock amazing 3D images (videos and holograms) and collect game pieces for prize eligibility. The cutting-edge experience is part of a five-year partnership Workers Credit Union has with the Worcester Red Sox baseball team.
“This marketing recognition is a testament to Workers Credit Union’s commitment to innovation, community, and engaging members where they are. We had a lot of fun creating this one-of-a-kind experience and sharing it in the ballpark. Ultimately, it’s a win-win – for fans, for the team, and for Workers.” said Caroline Santangelo, Senior Vice President of Marketing and Product Performance at Workers Credit Union. “We are honored to receive this award year after year, and I owe that to not only my incredible team, but also to the steadfast support and trust of our members, who continuously inspire us to go above and beyond.”
Workers Reality garnered exposure on various platforms, including American Banker, BostINNO, and the Worcester Business Journal, amassing more than 46.6 million impressions. WCU engaged thousands of fans at Workers Reality AR events, yielding over 10.6 million in-park impressions. WooSox TV broadcasts on NESN and NESN+ reached 375,000 viewers. Campaign product extensions, such as The Home Run, generated over $100 million in funds, alongside offerings like High-Interest Checking and Accelerate Savings.
The Diamond Awards recognize the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted a record 1,451 submissions for the prestigious awards. In all, Workers Credit Union was selected as a winner among 168 organizations from 44 states and the District of Columbia.
“We are absolutely delighted to honor Workers Credit Union and the other 167 winners with this level of recognition,” said Lesli Bishop, Diamond Awards chair. “It’s evident that these credit unions not only embody the spirit of the credit union movement but also propel it forward with their innovative approaches.”
This year’s Diamond Awards marked a milestone, celebrating 30 years of excellence in credit union marketing and setting a new record with over 350 awards distributed – underscoring the exceptional quality of marketing work being produced by credit unions nationwide.
Workers Credit Union was recognized by the Credit Union National Association and received four Diamond Awards, a national honor that highlights the best marketing campaigns in the credit union industry from the past year. (Photo Courtesy of Workers Credit Union)
About Workers Credit Union
Workers Credit Union, a member-owned and member-focused $2.4 billion credit union, is building the financial wellness of its more than 120,000 members through coaching, products and support that empowers them to build a better life for themselves and their families. Headquartered in Littleton, MA, Workers Credit Union has been serving communities in Massachusetts for more than 100 years. Workers Credit Union recently adopted a national charter that enables it to serve a broader set of members wherever they live. Workers Credit Union is a Community Development Financial Institution and Low-Income Designated Credit Union.
