EL SEGUNDO, CA (September 17, 2014) -- Xceed Financial Credit Union is pleased to announce the promotion of Paris Chevalier to the position of Chief Marketing Officer. Chevalier has been with Xceed since 2007, most recently serving as Vice President of Marketing & Communications. In her new role, Chevalier joins the Credit Union’s Executive Management Team, and is responsible for all aspects of the Xceed Financial brand, including research and development, creative direction and brand messaging, product development, public relations, and governmental affairs, as well as research and analysis, and implementation of marketing and communications programs across the full range of traditional and digital media channels.
“The Chief Marketing Officer is mission-critical for Xceed Financial, and I’m thrilled that we found the most qualified candidate internally,” said Teresa Freeborn, President and Chief Executive for Xceed Financial. “Paris has spearheaded some of the Credit Union’s most creative and effective marketing campaigns, which have contributed to record-setting growth in both deposits and loans. Under her leadership, we’ve also led the industry in the use of social media and marketing technologies to engage members.”
Chevalier is active with several professional associations, including the Marketing Association of Credit Unions (MAC), for which she serves as Chair-elect, along with the Credit Union National Association (CUNA), and the Credit Union Executive Society (CUES). She has won countless industry awards and was named “Tomorrow’s Star” in 2011 by the California Credit Union Leagues (CCUL). She earned her Masters of Business Administration (MBA) degree from the University of Phoenix and a Bachelor of Arts in Communication from St. Louis University.
About Xceed Financial Credit Union
Headquartered in El Segundo, Calif., Xceed Financial Credit Union is a federally chartered workplace credit union that focuses on meeting the needs of businesses and their employees throughout the United States. Celebrating 50 years of service, the credit union started in 1964 as Scientific Data Systems Credit Union and later became Xerox Federal Credit Union in 1970. A new name and brand identity were launched in 2008 to reflect the credit union’s expanded field of membership and new business model. A recipient of BauerFinancial’s highest rating for financial institution performance, five stars, Xceed delivers personal banking and financial literacy directly to “select employer groups” (SEGs) and is proud to help nearly 65,000 members realize their dreams. Xceed Financial has over $1.2 billion in assets under management and 13 Financial Centers in five states.