Press
Xceed Financial unveils new website, refreshed brand
The all-new xfcu.org features expanded login functions, enhanced product descriptions, and financial education content
EL SEGUNDO, CA (February 20, 2015) — Xceed Financial Credit Union has redesigned its website at xfcu.org to provide members with increased convenience when they bank and robust resources as they plan their finances.
The striking new format includes simplified headings, clear explanations of account types and loan options, comparison charts, and financial education features including articles and videos designed to help members boost their fiscal fitness. Xceed Online account logins are now on each page instead of just the homepage.
“At Xceed Financial, we want to make banking as easy and convenient as possible for our members,” said Teresa Freeborn, President and Chief Executive for Xceed Financial. “Part of our commitment to offering the best banking possible is to continue to evolve and reinvent ourselves as a credit union, which we hope to accomplish with our new website, while still staying true to the exceptional financial services our members expect and love.”
The new website rollout coincided with a brand refresh, which incorporates the Credit Union’s existing logo and tagline, “At work for you,” into a bold new design template featuring fresh fonts, striking graphics, and a vivid new color palate built around the Credit Union’s signature red hue. Members will notice Xceed Financial’s new brand look going forward on all printed and electronic marketing collateral, including emails, social media pages, statement inserts, and in-Financial Center flyers and video posters.
About Xceed Financial Credit Union
Headquartered in El Segundo, Calif., Xceed Financial Credit Union is a federally chartered workplace credit union that focuses on meeting the needs of businesses and their employees throughout the United States. Celebrating 50 years of service, the credit union started in 1964 as Scientific Data Systems Credit Union and later became Xerox Federal Credit Union in 1970. A new name and brand identity were launched in 2008 to reflect the credit union’s expanded field of membership and new business model. A recipient of BauerFinancial’s highest rating for financial institution performance, five stars, Xceed delivers personal banking and financial literacy directly to “select employer groups” (SEGs) and is proud to help nearly 65,000 members realize their dreams. Xceed Financial has over $1.2 billion in assets under management and 13 Financial Centers in five states.