Xtend contact center launches new service for clients

GRAND RAPIDS, MI (August 18, 2017) — Grand Rapids-based credit union service organization, Xtend Inc., celebrated the recent successful launch of its new inbound contact center return call feature, which gives credit union members on hold the ability to request a call back when an agent is available. Xtend has been working on the project throughout 2017, testing and getting to know the toolset features.

The inbound call client support division of Xtend rolled out the new feature to all inbound call clients on August 15th. “Members are slowly becoming more familiar with the option and are starting to trust that we will call them back,” stated Liz Winninger, CEO. “The challenge is overcoming the bad experiences many members have had in the past when it comes to call back features with other companies. When our agents return their call we often have very surprised and pleased members. I am happy that we are restoring members’ faith in the feature.”

About Xtend, Inc.

Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan. Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes. In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively. Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, and payment processing services. Xtend provides services for over 250 credit unions representing more than 1.2 million members and $13B in assets. The CUSO is currently owned by 90 credit union industry partners. For more information,  visit


Liz Winninger
800-327-3478 ext. 517 |

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