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Xtend CUSO Unveils Opt-in Support Plan

Scott Collins, President
Xtend, Inc.
800-327-3478 x183
scollins@xtendcu.com                                                                                 

Xtend, Inc., a Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced to a group of its clients during a web conference that it is preparing to roll-out a portfolio of support services to help credit unions communicate the upcoming Reg. E changes to members.  The educational event was held in response to significant demand from the CUSO’s client base to provide a cost-effective solution that would not only drive member awareness of the upcoming changes using multiple channels, but also provide fulfillment services on the back end.  

Xtend President Scott Collins indicated that many credit union partners began thinking about their Reg. E strategy beginning in February, but that “we cautioned them to move slowly and thoughtfully through the process so that they could understand the true impact that the change might have on their bottom lines.”  Collins continued, “Along with our partners at CU*Answers, we felt like our role was to sort through all of the fear, uncertainty, and doubt, and even dispel some urban legends along the way, and then develop an a la carte solution that could help any or all of our 165+ clients.  We also wanted to strip out as much of the overhead costs as possible since none of them have budgets for protecting non-interest income to this degree.  Based on the response from our clients, I would say that we have hit the nail on the head.”  The a la carte solution offered by the CUSO includes mailings, electronic member communication, inbound and outbound call support, and back office fulfillment. 

More than two dozen credit unions have already signed up for at least one of Xtend’s Opt-in services and the CUSO plans to offer a second Q&A session as the effective date for the regulation change approaches. 

About Xtend (www.xtendcu.com): Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan.  Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes.  In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively.  Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, compliance monitoring, and insurance services.  Xtend provides services for over 120 credit unions representing more than 800,000 members and $6B in assets.  The CUSO is currently owned by 46 credit union partners.


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