Xtend participates in CU*NorthWest’s Annual Conference

GRAND RAPIDS, MI (July 5, 2016) — Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, participated last week in the 2016 CU*NorthWest Annual Leadership Conference in Spokane, Washington alongside credit union professionals from more than two dozen credit unions and industry partners. The event wrapped up a busy two weeks of executive leadership conferences hosted by the CUSOs from the network.

Scott Collins, President of Xtend commented: “It is always a pleasure to participate in the CU*Northwest Leadership Conference. It was not only an excellent opportunity to network with our west coast customer-owners, it also provides our CUSO with a vested focus group as we plan for future investments in people and technology. There were a lot of new folks participating this year, which makes it even more exciting. There was definitely a collaborative spirit that permeated the two-day event, and I commend Greg Smith [CU*NorthWest CEO] and his team for a job well done.”

Collins noted that, during the wrap up of the event, the CU*Northwest Board of Directors announced to its customer-owners that it would be sponsoring the use of Xtend’s two member communication services, Member Reach and RevGen, for all of its credit unions for twelve months. Collins added: “Our team is looking forward to helping all of the CU*NorthWest credit unions drive more member engagement during the coming year. We are confident that will translate into more leads and deeper relationships with their members.”

About Xtend, Inc.

Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan. Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes. In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively. Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, and payment processing services. Xtend provides services for over 250 credit unions representing more than 1.2 million members and $13B in assets. The CUSO is currently owned by 90 credit union industry partners. For more information,  visit


Liz Winninger
800-327-3478 ext. 517 |

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