HIGHSTOWN, NJ and ROEBUCK, SC (January 15, 2015) -- Your Marketing Co., a full-service marketing, business development and product development firm based in South Carolina, is the latest endorsed provider to partner with the New Jersey Credit Union League and the first in 2015.
“We're honored to have the opportunity to work with an organization known for a commitment to excellence for the credit unions of New Jersey. If we can make a positive impact at just one credit union that enriches the lives of its members through our work we'll call this partnership a success,” said YMC CEO and Founder Bo McDonald.
“Marketing is a crucial area for credit unions and an area that the League has lacked a partner in for some time. After reviewing several different companies and learning about Your Marketing Co.’s vision and approach, we felt they were a natural fit,” said Candice Nigro, vice president marketing, communications & business development for the League.
Your Marketing Co. develops and maintains strong relationships with its clients and uses that foundation to generate new ideas that foster outstanding results. Campaigns are developed for individual credit unions based on strategic goals and needs.
“Through our due diligence process, I had the pleasure of speaking with some of YMC’s clients,” said Nigro. “To hear a CFO say that the credit union’s marketing firm was an invaluable part of their team really helped solidify how different YMC’s approach must be.”
To help credit unions understand YMC’s business model, meet their CEO and Founder Bo McDonald and Vice President of Marketing Molly Jackson, and hear about some of the great campaigns YMC has developed for credit unions, the League is holding an information session on February 24 from 11 am to 1 pm.
The session is free to attend and will include lunch. Please register through the League’s education department by emailing Mary Zelinsky at mzelinsky@njcul.org.
If you have any questions, please contact Candice Nigro at cnigro@njcul.org or 609-448-2426 ext. 110.