Youth members deposit more than $1 million in April
Credit Union Promotes “The Future Is Yours” During the 2019 National Credit Union Youth Month
EAST LANSING, MI (May 22, 2019) — During National Credit Union Youth Month in April, MSU Federal Credit Union (MSUFCU)
encouraged youth members to add to their savings through two different youth-focused contests. The top prize was
a $100 1-Year-Add-On Certificate. The results were amazing; more than $1 million was deposited throughout April,
surpassing the total of youth account deposits made in 2018 by more than $300,000.
“Each April, we focus on sharing financial information with our young members, teaching them savings strategies so
they can achieve their dreams,” said Deidre Davis, MSUFCU’s Chief Marketing Officer. “This savings contest, as well
as the career goals photo contest, are creative ways we helped them look forward to their futures, and envision their
goals.”
More than 2,500 deposits were made into MSUFCU youth accounts during the promotion. Youth members could
enter the career goals photo contest by submitting a picture of themselves dressed for their dream job, with one
winner receiving $250. In addition, all youth members who visited a Credit Union branch during April received a free gift.
“It’s been proven that when we acknowledge and record our goals for the future, they’re more likely to come true,”
said Michelle Kamke, Marketing Projects Manager at the Credit Union National Association. “By encouraging our
youngest members to get into this habit, we foster their ability to save for their futures.”
About Michigan State University Federal Credit Union (MSUFCU)
Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the sixth year, a Top Workplace by the Detroit Free Press for 13 consecutive years, and a National Best and Brightest Companies to Work For® winner for seven consecutive years. MSUFCU has also been certified as a Great Place to Work® for 10 consecutive years and has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. The Credit Union operates an award-winning, wholly owned credit union service organization, Reseda Group; along with digital financial platforms AlumniFi and Collegiate; trade name Oakland University Credit Union; and its foundation, the Desk Drawer Fund. MSUFCU is headquartered in East Lansing, Michigan; and has 24 branches; over 350,000 members; $7.61 billion in assets; and more than 1,100 employees. For more information, visit msufcu.org.
