During National Credit Union Youth Month in April, MSU Federal Credit Union (MSUFCU)
encouraged youth members to add to their savings through two different youth-focused contests. The top prize was
a $100 1-Year-Add-On Certificate. The results were amazing; more than $1 million was deposited throughout April,
surpassing the total of youth account deposits made in 2018 by more than $300,000.
“Each April, we focus on sharing financial information with our young members, teaching them savings strategies so
they can achieve their dreams,” said Deidre Davis, MSUFCU’s Chief Marketing Officer. “This savings contest, as well
as the career goals photo contest, are creative ways we helped them look forward to their futures, and envision their
goals.”
More than 2,500 deposits were made into MSUFCU youth accounts during the promotion. Youth members could
enter the career goals photo contest by submitting a picture of themselves dressed for their dream job, with one
winner receiving $250. In addition, all youth members who visited a Credit Union branch during April received a free gift.
“It’s been proven that when we acknowledge and record our goals for the future, they’re more likely to come true,”
said Michelle Kamke, Marketing Projects Manager at the Credit Union National Association. “By encouraging our
youngest members to get into this habit, we foster their ability to save for their futures.”