PSCU’s “Make Your Money Matter” program
PSCU is on a mission to connect two value-aligned groups: millennials and credit unions. In fall of 2014, the credit union service organization launched Make Your Money Matter to educate young adults about the benefits of joining a credit union. Many credit unions are surprised by how remarkably uninformed millennials are about the differences between credit unions and banks. Make Your Money Matter closes the awareness gap in a simple and straightforward way.
In the campaign’s video, the message is clear: “Up to 97% of the money you deposit can leave your community. When you use a credit union, the money you deposit stays in the community. Local investments are the seeds that keep communities growing.” On their website, an interactive scrolling video allows the user to visually engage with impactful financial information that shows the key differences between credit unions and banks.
Make Your Money Matter also helps credit unions reach millennials more effectively. The initiative provides credit unions daily graphics, pre-written tweets, posts and other share-ready content for Twitter, Facebook, Instagram and other social media channels. The program is free to all credit unions and offers a resource library and analytics tools to measure social media impact.
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