Putting your brand on the jumbotron

I love reality TV. I know. Cue the groans. I can’t help it. There’s something about bad parents, mean dance teachers, and yes, even the occasional Real Housewives cat fight that keeps me captivated. Oddly, the show that currently has me mesmerized includes none of the above.

Dallas Cowboys Cheerleaders Making the Team follows the audition process for the cheerleaders from the first day of try-outs through eight weeks of intense training camp. The female side of me is fascinated by women wanting this so badly that they are willing to hear people tell them they need to lose weight, take more dance classes, change their hair color, etc. The marketing side of me is in awe of how protective this organization is of its brand. From the curl in their hair to the placement of rhinestone stars on their shorts, these candidates are expected to be perfect. And if they don’t look good on the six-story-wide jumbotron at the Cowboys’ stadium, they get cut from the team.

What would happen if you put your financial institution’s brand on a jumbotron (which sees a whole lot more than if you put it under a microscope)? Would you see perfection, or would you find flaws that need to be fixed? Here are some things to look for:

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