Raddon evolves to meet needs of credit unions

As the needs of consumers change, so do the needs of the credit unions that serve them. Understanding and responding to the evolving financial services market is critical to a financial institution’s success.

To equip credit unions with the insights and direction they need to make better business decisions, Raddon℠, a Fiserv company, now offers an updated slate of research and analytics services.

“The pace of change in financial services is extremely rapid, driven by new technologies and changing user expectations,” said Bill Handel, vice president of research, Raddon. “Frequent research ensures our clients are able to stay up to date with information on how people are managing their financial lives. We help our clients spot trends and changes so they can be ready to serve consumers in the ways they expect.”

This emphasis on research and consulting is evident in the company’s investment in services such as Raddon Research Insights and Performance Analytics.

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