Rallying members to protect credit unions

For 35 years, she has fought against harmful regulation in Utah.

Throughout her 35 years at America First Federal Credit Union in Riverdale, Utah, Sheryl Cox has fought hard to protect credit unions from harmful legislation.

Cox, vice president of governmental affairs at the $8.8 billion asset credit union, became politically active in high school. “It is a fascinating science that hooked me at a young age,” she says.

Today, that interest translates into lobbying legislators regarding credit union regulations and taxation, running ad campaigns to raise awareness of legislation affecting credit unions, and engaging credit union members in political outreach.

Cox first became politically involved in the credit union space while serving as marketing director at America First Federal. At the time, the credit union was waging a fierce battle with bankers to prevent state taxation and protect the credit union’s field of membership.

 

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