Reaching people through social media

by CUNA News

Social media is a quick way to amplify the impact credit unions have on their communities and to share information about business operations.

Here are some tips for using social media to reach your members.

For posting on social media during the coronavirus disease (COVID-19) pandemic:

  • Use a calm, authentic tone when posting.
    • Financial stress and worry are high right now, so a calm tone will help put members at ease.
  • Don’t share unconfirmed reports or fear-mongering content.
    • Credit unions serve to support their members and communities, not incite fear or panic.

 

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