Rethinking your credit union’s social media strategy during stressful situations

So much has changed in the last few weeks as the COVID-19 crisis continues to unfold around the world. Here in the US, many organizations have been forced to quickly adapt to “social distancing,” teleworking, and stay-at-home orders within just a matter of days. Some have even ceased their operations entirely.

As the focus on COVID-19 has dominated nearly all news sources, social media has been no exception. In fact, many organizations have been consistently using their social media accounts to share updates and important information about the coronavirus with their followers. For organizations across the country, this has been a significant shift away from their 2020 social media strategies or general marketing efforts.

For credit unions, it’s an opportunity to stand out as a trusted and valued resource for not only their members, but also for the communities they serve. To achieve this, credit unions will need to rethink their current social media strategies – at least for the time being.

Here are some tips on what to post across social media during stressful situations like the one we’re all facing right now.


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