Rewards with local cache – Why the path to cardholder loyalty starts on Main Street

As a credit union, you are community-minded and enjoy much tighter relationships with members than most banks have with their customers.

While members are engaged by your friendly branch atmosphere and great rates on auto loans and mortgages, when it comes to your card portfolio the competition can be tough.

Thinking local – and rewarding local – is a great way to engage members, and motivate them to reach for your card at checkout.

“The credit card industry is extremely competitive today, and credit unions have to play to their strengths to succeed,” said Andrew Gates, CEO, Azigo, Inc. “Big banks continue to have a reputation for being stodgy and impersonal. But as a credit union, ‘local’ is a brand position you own – and your community ties serve as a great point of differentiation.”

continue reading »

More News