‘Road trip’ encourages financial wellness

Phroogal events spread financial education, break taboo of talking about money.

At the halfway point of the “Road to Financial Wellness Road Trip” version 2.0, Jason Vitug found himself in a conference room named after one of the pioneers of the credit union movement, speaking to a room full of people who advocate for credit unions on a daily basis.

“I’m a credit union geek, so to be at the world headquarters is a bucket-list item,” Vitug says.

Vitug, a former credit union executive turned entrepreneur, and the team from Phroogal were at CUNA’s Madison, Wis., office last week to talk about simple steps people can take to achieve their financial dreams.

In October 2013, Vitug created Phroogal, a digital platform that crowd sources and curates financial information to help consumers make better financial decisions. Nearly 600 people worldwide contributed $78,501 via a crowd-funding website to launch the initiative.

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