The role played by one credit union’s ‘best’ account

The nation’s “best” online checking account is doing a lot more than driving new accounts–it’s doing what all good checking products should do—building deeper relationships.

Consumers Credit Union’s Free Rewards Checking was recently named Best Online Checking Account by WalletHub. The credit union told that the product is generating higher account balances and greater use of its credit and debit cards, not only in larger transaction numbers but also in higher spend.

Dave Valentine, VP of marketing and sales, said Free Rewards Checking not only encourages top of wallet position for its cards, but top of FI status for consumers, which often becomes the PFI for those using the account, he said.


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