Rubber, Meet Road

by. Matt Monge

In shocking news, culture is fascinating to me.

OK. Unless this is your first time here, you know I’m being silly when I say that’s shocking news. And if it’s your first time here, um, hi. And um, make yourself at home. Well, actually you probably are already at home, so…moving right along.

One thing you’ll see during a culture shift is when the organization begins to try to live differently, for lack of a better way of saying it at the moment.

You see, it’s all quite easy in the team meetings or on the email threads to say we’re going to do this or that, or be this or that. It’s quite another thing to actually do this or that or actually be this or that.

It’s never easy. And the reason it’s never easy is because doing something different rarely is easy. It’s usually uncomfortable to at least some degree. Even if you’re fully committed to being a thing, the actual being of that thing can cause hesitation, doubt, and even the temptation to rein it in a little.

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