Savvy online retailers add connected consumer-friendly payment options
With all sorts of digital services at their fingertips, consumers are looking for convenience when they purchase products or services. Consumers, for instance, are swapping their cable channels for digital streaming subscriptions or using rideshares instead of public transportation services. And these digital services are only expanding in the United States as well as other places around the world.
Netflix, for instance, added 6.4 million international subscribers in 2018 and now boasts 137 million global users, according to the PYMNTS Connected Commerce Playbook. And, whether a service offers streaming or on-demand delivery, it needs to make purchasing and payments as seamless as possible for the consumer.
From 7-Eleven to H&M, retailers are adopting digital payments and artificial intelligence (AI) technology to bring more convenient experiences to their customers. These are just some of the ways that these merchants are evolving to meet the commerce and payments needs of the modern-day connected consumer:
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