Secrets to successful social business campaigns with Navy Federal Credit Union’s Michael Toner

In the finicky world of social media, selling is a big “no-no.” If you try to sell anything on Facebook, Twitter, YouTube, and the like, your followers will leave you faster than moviegoers emptying the seats after the first five minutes of Meatballs 2. That was a bad movie.

But the folks at Navy Federal Credit Union have become immune to this social selling repugnancy. In fact, they’ve become pretty darn good at generating revenue in the social media realm. If you recall, we had Navy Fed’s Jennifer Sadler on the show (episode #233) last year sharing how the credit union generated over $200 million in loans from its Facebook page.

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