Secrets of the world’s top loyalty programs

Consumers today are being courted by loyalty programs at every turn – from the airlines they fly to their financial institutions, favorite restaurants and the retailers they frequent. And as much as today’s consumer values – and expects – rewards, some loyalty programs remain more successful than others.

“Everyone is vying to own the consumer relationship today,” said Mike Knoop, president of financial institution loyalty for Augeo. “However, not every organization understands how to go about it.”

In fact, statistics published by Social Annex reveal that while 87 percent of shoppers say they want a loyalty program, 62 percent surveyed don’t think the brands they support do enough to recognize their loyalty.

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