In life there are things we should do and things we shouldn’t do. We should DO chores to take care of our house, we should teach our kids right from wrong and we should exercise and eat healthy. We should also make sure we DON’T eat junk food at every meal, we don’t violate traffic laws and we don’t watch too much mindless TV.

It’s the same way with branding. There are several things you should DO and there are many things you should make sure you DON’T do.

So what are the seven Do’s and Don’ts of branding? Below are four Do’s and three Don’ts of branding.

Be sure you DO the following:

• Make a plan—While the saying “If you fail to plan, you plan to fail,” is a cliché, it certainly applies to your brand. The most successful financial institutions today have brand plans, a strategic document that details your brand vision/mission, your target audiences, your messages, your staff standards, etc. For more information about how a brand plan can help your credit union or bank grow, click here.

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