Members are increasingly dependent on electronic channels to research financial topics and conduct transactions.

And savvy credit unions know it’s critical to leverage the time members spend on their screens to drive deeper relationships and increase sales.

These seven steps can help you do both.

1. Make good use of your home page

Although topic-specific search can give visitors a “side door” into your site, the home page is still considered prime real estate. Deliver effective navigation and design that takes advantage of the space offered by today’s larger monitors.

For example, ensure your home page supports the top tasks that your customers perform on your site. Customers come to a site to complete tasks. They have a low tolerance for searching for what they want to do.

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