Should you lie in your marketing?
Recently customer service expert Shep Hyken posted a blog sharing his experience about “lies” at a restaurant. “A lie will come back to you in only negative ways. Being labeled a liar is not what you want to be known for. You won’t find people saying he or she is a good person and a wonderful liar” Hyken says in his blog. All true. He also share’s six reasons you shouldn’t lie to your customers:
- It’s embarrassing.
- You lose credibility and trust with the customer.
- It can give you a bad reputation as an individual.
- It can reflect poorly on your company’s reputation.
- Unless you own the company, it could cost you your job.
- And finally, the customer may leave and never come back.