Showcase cultural partnerships during Hispanic Heritage Month

Today is the first day of National Hispanic Heritage Month–an opportunity for credit unions to showcase their involvement and commitment to Hispanic members, communities and businesses.

National Hispanic Heritage Month runs through Oct. 15 and celebrates the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.

Today–Sept. 15–is significant because it is the anniversary of independence for the Latin American countries of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico and Chile celebrate their independence days Sept. 16 and Sept. 18, respectively.

“Knowing the cultural makeup of your Hispanic community can influence how and on what days you may choose to celebrate or the content you develop for staff and members,” said Anna Pena, client relations manager for Coopera.

Start by welcoming Hispanic members to an open house at your credit union, Pena advised. If you can’t do an event on your own, consider partnering with a local business or organization that is trusted by the Hispanic community.

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