Social media ads vs content for credit union member acquisition

For several years now, most credit unions have used social media to bring in new members and engage existing ones. However, new changes to business accounts and advertising might affect their social media strategy going forward.

So, we’d like to look at social media and content marketing for credit unions. How does the changing social media landscape affect credit union member acquisition strategies?

Social Media Is Changing for Credit Unions

Recently, there have been two major changes to the credit union social media world. Both have profound impacts on credit unions’ abilities to reach out to their target audiences.

Let’s look at what those changes are and how they affect your social media accounts.

  1. Organic reach is diminishing. Facebook and other social media sites make their money through advertisements. So, they’re going to do what they can to increase their revenue.


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