Social media contests don’t work … unless you do this!

Social media can be fun, especially with all the silly MEMEs and GIPHYs out there to entertain us and lighten our mood. Social contests are a huge way financial institutions try to connect and engage with their audience.

However, if you have dedicated one or more valuable staff members to social media management you are likely looking for more concrete results, and to get these it’s important to start by setting specific goals for your social channels and then define how these networks will operate in relation to your overall marketing strategy.

Even if you are doing small prizes and comment-based contests for engagement, having a deeper strategy when you run contests can really take your digital marketing further. Incorporating the following guidelines for creating a successful social contest can lead to results that move beyond social media channels and truly make an impact to your larger marketing efforts.

Here’s how to run a successful contest on social media

1. Set a SMART goal for every social media contest:

Make sure your goal for the contest incorporates at least one of the FOUR outcomes below:

 

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