Credit unions have heard it for years now—“you’ve got to be on social media.” Many credit unions have recognized this necessity and are active on multiple social media platforms, including Facebook, Twitter and YouTube. Is it making the impact they are hoping for?

“According to a survey fielded by Third Degree Advertising, 41% of credit union marketers think social media is very important to their marketing strategy and 74% said their organization intends to increase its level of social media use in the future. Yet 53% of respondents rated their credit union’s social media efforts as not effective in helping them achieve marketing goals.”

continue reading »