Social media helps AAACU close $2 million in loans

The $303 million, Alpena, Mich.-based Alpena Alcona Area Credit Union announced it closed $2 million in loans using Yak! Tracker, a social media lead generation application from the Oshkosh, Wis.-based CUSO Chatter Yak!

AAACU adopted Yak! Tracker, which allows credit unions to use social media to generate leads and revenue, in March 2015. As a result, the credit union recently generated nearly 200 new loan leads and, in 2015, closed $2.2 million in loans from Yak! Tracker generated leads.

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