Social media specialists share strategies and principles
Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
Social media is taking some of the sting out of social distancing. It’s also helping savvy credit union marketers double down on member service in this time of great need.
Long a venue for friendly banter and upbeat marketing, those channels now are doing double duty as information lifelines for member-owned cooperatives like Wright-Patt Credit Union($5.1B, Beavercreek, OH) and Greater Texas Federal Credit Union ($688.1M, Austin, TX).
“We’ve been getting requests for member service and help through the COVID-19 situation every day through Facebook,” says Adam Wik, who joined WPCU as public relations and social media specialist a little more than a year ago after working marketing at a local hospital and university. “Our members rarely post requests for service through other social platforms [LinkedIn, Twitter, and Instagram at WPCU], but we’re still seeing strong impressions and know members are checking all these pages often for updates.”
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