Social media: Think before you post

Don't use social media in a way that reflects poorly on your CU.

Social media creeps into many aspects of our daily lives, sometimes without us even noticing.

In fact, according to Nielsen, 51% of older millennials (ages 25-34) log in to social media apps such as Twitter, Facebook, Instagram, YouTube, and LinkedIn while at the office.

They connect more than any other age group, and do so using both work-issued technology and personal mobile devices.

If you engage in social media activity, be careful to not use that medium in a way that reflects poorly on the credit union and affects the credit union’s reputation in the marketplace.

“Credit unions need to set clear and easy-to-follow policies for BYOD [Bring Your Own Device] and social media use while on the job, and guidelines for social media etiquette,” says Robert Jarosinski, risk management senior consultant for CUNA Mutual Group. “But being responsible for your own actions on social media is best accomplished by self-managing what you tweet, like, and post through social.”

continue reading »