Let’s open up with a big caveat. Grouping any person into a category can be dangerous. Broad conclusions like Millennials are glued to their phones, Boomers are brand loyal, and Gen Xers are cynical can lead to tired, stereotypical messaging.
There is some power that comes with focus. And breaking down your approach to fit your audience is just smart marketing. So let’s do just that. Here are three ways you can gain success through segmentation.
- Customize your offering to fit their lives.
Millennials are one of the more educated generations in recent history. As a credit union that means they’ll have more student loan debt than others. Educating them on how to deal with this and other debt will bring them closer to your brand.continue reading »