Spice up your credit union marketing

by: Gillian Hames

Recently, our friends over at CodeCondo shared an excellent piece on the benefits of referral marketing and the current tools available to any business wanting to implement a formal program. We couldn’t agree more: implementing a formal referral program, such as Spark, will allow your existing customers to promote your products or services to their friends with ease and convenience, and can reward them for doing so.

We never get tired of seeing our name mentioned; it gives us an opportunity to talk about how great referral marketing is and how we at RewardStream can help businesses jump start their referral campaigns. Our platform allows users to send referrals through a variety of channels including social networks and offline word-of-mouth referrals. Our responsive design allows customers to access a referral program from any device at any time. We are living in a hypermobile age and approximately 70% of the users that engage with the referral programs we run do so through a mobile device so if you want to compete, you need to be responsive.

We also offer impressive analytics, letting clients track the success of their program over time. Our platform can accommodate back-end IT integration, multiple languages and customer care support. Through our platform, rewards are issued to new customers for joining, creating a positive first impression with a brand. Existing customers can also be rewarded for the referrals they make, keeping an already loyal customer base happy and willing to refer again and again.

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