Strategize for the long-term, plan for the pivot
Does your credit union’s strategic plan live in a binder? It should be an ongoing process.
Recently, it can seem as though every aspect of society is moving at the speed of light: everything from technology to interest rates, to members’ priorities can change in the blink of an eye.
“We are now in a new age. We’re in an environment where the business world is moving at such a fast pace—technology is moving at such a fast pace. We cannot move at the same pace we’ve done for years,” says Mark Arnold, president/founder of On the Mark Strategies, Carrollton, Texas. “And that’s why planning is more important than ever—we can’t be stuck in our old cycle, our old way of planning, our old way of doing strategy. That’s why pivoting and adjusting is more important than ever.”
In this environment, is it still possible for credit unions to perform yearly strategic planning with any sort of predictability and confidence?
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