Super Saturday pulls in record-breaking $34.4b in retail sales

Exceeding forecasts, Dec. 21, the last Saturday shopping day before Christmas 2019, has been confirmed as the single biggest retail sales day in U.S. History.

According to retail research firm Customer Growth Partners, consumers on Super Saturday spent a total of $34.4 billion and that exceeded 2019 Black Friday sales by 10 percent.  “Paced by the ‘Big Four’ mega-retailers — Walmart, Amazon, Costco and Target — Super Saturday was boosted by the best traffic our team has seen in years,” Craig Johnson, president of the retail research firm toldBloomberg Monday (Dec. 23)

Johnson cited stronger personal finances, high employment and robust income as drivers of the sales records. More customers are shopping online, as well, as retailers offer improved web platforms. (58 percent of sales growth from 2018 occurred online.

This holiday shopping season saw its next biggest shopping days as Dec. 14, with $28.1 billion; and Cyber Monday, with $19.1 billion.

 

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