Surefire ways to improve the homepage of your credit union website design

First impressions matter. If people got past first impressions quickly, then Pride and Prejudice would be a short story, not a 300+ page novel. Job interviews wouldn’t feel so stressful, and we’d all probably forget that horrible date we went on one time. But first impressions tend to linger. On your credit union website, you only have one chance to make a first impression, and first-time visitors almost always view your homepage. That’s why your homepage is so vital. If you want users to have a great experience on your website (and sign up for more loans and accounts) then you need to dazzle them with your home page. This post outlines every element you’ll need to do just that.

Basic Homepage Elements

Does your homepage look like a homepage? According to an extensive study done by the Big Guys themselves—Google—people are really, really into prototypicality; for many prototypicality is a defining quality of beautiful websites. What is prototypicality? It’s a fancy word for “something that looks and functions how you would expect.” For example, a “prototypical” apple would be red and round, even though there are many types of apples in the world that don’t fit that description.

If your homepage is missing (or accidentally hiding) fundamental homepage elements, you’re going to have some unsatisfied visitors. This graphic shows key elements that should be on almost any homepage, and certainly on any credit union site:

 

 

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