Tactic talk
It’s easy to talk tactics. Everyone has ideas and opinions. I see it often as I facilitate strategic planning sessions. What’s difficult is addressing the elephant in the room and talking about the real challenges that are keeping you from success.
Instead of these questions:
Should we be using Facebook more (or less)? What about the billboards we did a few years ago, should we do those again? Do we need to upgrade our copier? Does the carpet at the branch need to be replaced?
We should be asking these questions:
Are we really clear, as a board and leadership team, about how we are creating value in the marketplace? Can we articulate the few things the organization needs to do better than anyone else in order to deliver on that value proposition (aside from rate and service?) Are we investing enough resources in those areas, and do they fit with most of the products and services we sell?
