Times are changing quickly in B2C marketing for the financial industry. New approaches and terms are surfacing on a regular basis. Over the past year, the drive has been even greater as financial institutions (FIs) [...]
Credit unions are known for their loyal members. But that doesn’t mean your members are always using your card as their preferred form of payment. To get placed top of wallet, you need to [...]
Does your credit union have an affluent membership? Mastercard defines the “mass affluent” consumer as those who earn $100,000-plus in individual income or households earning $350,000 or more. Visa has a $100,000 [...]
When it comes to managing cardholder credit limits, a proactive approach works best. Extending more credit to deserving members when they need it can help inspire their loyalty, keep them transacting, and ensure that your [...]
According to PYMNTS.com, Visa’s latest EMV data indicates that there are 326.8 million chip cards in the hands of American consumers today, a figure that actually exceeds the total U.S. population [...]
Fraud continues to be the number one reason why a cardholder moves a card from top of wallet. And fraud isn’t cheap, costing the issuer in liability for the fraudulent charges plus the cost [...]
No card is profitable until it's used. Therefore, it's critical to get cards activated – and in use – as soon as possible after your cardholders receive them. Activation is a necessary first step in what can [...]
You will want to take a few minutes to read a new posting in Payments Journal by CSCU’s Director of Payments Strategy, Lou Grilli, titled “What if Credit Card Interchange Gets Cut in Half?” [...]
Did you know that 88% of consumers view rewards as a top priority when choosing where to bank1? In fact, nearly two thirds of consumers are willing to increase wallet share to take part in [...]
We all know someone who is constantly checking their phone, and it’s now commonplace to see some sort of technology worn as a daily accessory and regularly monitored. You might know this person, or [...]
It’s not uncommon for credit unions to overlook existing cardholders as a significant opportunity to help stimulate portfolio growth and increased profitability. But, it is more common for credit unions to equate portfolio growth [...]
While more than a third of U.S. consumers use credit cards most often to make purchases, just 19 percent of U.S. Hispanics do the same. That is not to say members of this [...]
Credit unions going head-to-head with major credit card companies may face some challenges. A recent article from CreditUnions.com noted how the limited credit card offerings of some smaller financial institutions (FIs) may pale in [...]
Pockets of opportunity exist within nearly every credit union’s credit card portfolio. To find them, cards teams must turn over even the most lackluster of stones. In credit card terrain, these stones are those [...]
The migration to EMV is proceeding across the payments industry. Merchants, issuers, processors and networks are at various stages of development to implement, test and certify their EMV compliant systems. Financial institutions, in particular, are [...]
