10 essential leadership prerequisites
One of the hottest topics in the credit union industry today is leadership – new leadership, that is. With the current mass exodus of credit union CEOs, new leaders are entering top roles to take the [...]
Posts Tagged ‘Celeste Cook’
10 tips to increase loan growth, profitability, and retention
Leaders in the credit union industry must find ways to challenge their teams to think in new and refreshing ways that will continue to differentiate themselves from the competition. Leaders can begin the process by [...]
10 tips for maximum loan growth, profitability, and member retention
Credit unions are superior to other financial institutions across the nation in so many ways; yet only 30% of the U.S. population does business with credit unions. Furthermore, according to FICO’s research, only [...]
How to get your return on investment through increased loan growth and profitability
How can credit unions garner a quality return on investment (ROI) from staff training, business development, marketing efforts, community involvement, etc.? Credit unions allocate a significant amount of money toward staff training. They also invest [...]
Key strategies for relentless growth, Part 2: Credit union best practices
Last month we provided you with 10 tips to help ensure your credit union experiences dramatic growth in 2015. Now we realize that 2014 was a pretty good year for many credit unions, but this [...]
Getting more strategic about loan growth
As a credit union leader, do you ask yourself what you can do differently or better to ensure loan growth that equates to future profitability and member retention? It’s a question many, if not [...]
Strategic planning with a clear focus on increased loan growth, profitability, and member retention
It’s that time of year again when credit unions huddle together with their boards and management teams for their annual strategic planning sessions. I am amazed at the intricate strategic plans developed by and [...]
Care enough to ensure extraordinary service (part 2)
Based on last month’s part 1 article on extraordinary service, you’re probably asking why all this in-house stuff? Why not support the members? Good question – and the answer is, initially, yes. But have [...]
Care enough to ensure extraordinary service (part 1)
We all know that credit unions pride themselves on extraordinary service. But what does that mean exactly? James C. Penney said it very well: ”It is the service we are not obliged to give…” In [...]
Don’t market your products, market a partnership
Most credit unions these days – or even most companies – predictably promote their products and services, hoping to connect with their audiences with their fine offerings. But today most credit unions offer the same products and [...]
Marketing to recently discharged ‘Good’ bankruptcies for boosted business
Credit unions have a golden opportunity to reach out and capture quality profitable loans in today’s economic landscape. As Mark DeBellis states in his book, Reflections Through the Windshield: “Now is not the time [...]
SEG loyalty—where did it go?
As many credit unions look to boost membership and loan growth, there is a need for these credit unions to take an in-depth look at their infrastructure and determine what they can do differently to [...]
Leadership strategies for 2014
by. Celeste Cook Four tried-and-true approaches to grow loans and profitability Successful credit unions in 2014 will be proactive, not reactive, in their effort to maximize loan growth and profitability while managing risks and minimizing [...]
SMART SWOTs for credit unions: How to generate new business opportunities
As John C. Maxwell states in his book, How Successful People Think, “Creativity gives you options; it gives you alternatives; and, more importantly, it gives you opportunities!” Therefore, begin the brainstorming session to determine what [...]
Consistent, Clear Communication: A Powerful Tool for Action-Driven Leaders
Communication is one of the most powerful components of action-driven leadership. Continually communicating with your staff is a “must” in good times or bad times. Your communication should clarify objectives, expectations, progress, achievements, recognition, and, [...]