The relationship between credit union and member will look very different in the coming years, says Neff Hudson, vice president of corporate development, USAA. He addressed the AXFI Conference in Minneapolis. Some of the key [...]
Marketing your mobile lending platform should be no different than marketing your credit union: Define what your credit union's brand identity is and ensure your marketing strategy supports that brand. If mobile lending is not [...]
An effective communication strategy is vital to making sure that your credit union’s messages are appropriately deployed and received. It’s also an important part of meeting core organizational objectives. But creating a successful [...]
Technology often is cited as an agent of change today. Yet as many consumers adopt new ways to interact, they still use tried-and-true ways to connect. The same holds true for financial services: As the [...]
Providing exceptional customer service in your credit union is important, helping to attract and retain customers in a competitive landscape. As technology becomes more robust and customer-buying habits shift, credit unions must be constantly looking [...]
4 Reasons at a Glance Physical security Information security Business Continuity Regulatory Compliance Finding a solution you can trust The pressure to cut costs and grow a loyal member base is a significant factor when [...]
Surveys repeatedly show that credit unions have strong member relationships. As a whole, the credit union community received an enviable 85% in last year’s American Customer Satisfaction Index, compared with 76% for banks. With [...]
Does your credit union ensure a consistent message through all channels? If a member walks in to a branch, do they feel like they’re at the same credit union as your website? I know [...]
Online resources continue to play a crucial role in consumer shopping preferences. As a result, more and more individuals are accessing financial services through digital channels. According to the Filene Research Institute, 50 percent of [...]
by: Gillian Hames Recently, our friends over at CodeCondo shared an excellent piece on the benefits of referral marketing and the current tools available to any business wanting to implement a formal program. We couldn’[...]
What do all these smartphones mean for branch delivery? by: Suzi McNicholas It is clear that now, more than ever, today’s consumers are heavily influenced by technology that is simple, cool and connected. Take [...]
