What the heck is click fraud? (and why financial marketers need to care)
“If we can’t fix fraud, all this other stuff doesn’t matter. This is the biggest threat we’re facing. We’ve got to work as an industry to find and drive fraud out [...]
“If we can’t fix fraud, all this other stuff doesn’t matter. This is the biggest threat we’re facing. We’ve got to work as an industry to find and drive fraud out [...]