Three ways to avoid a sales culture
“I never look at deals as one deal. I look at them as a gateway to many more.” – Steve Gold, Real Estate Broker and Million Dollar Listing New York cast member This quote is more [...]
Posts Tagged ‘Colleen Cormier’
Racing to serve the unbanked could have huge payoffs
Credit unions and small community banks are facing competition in one of the most unexpected banking spaces – the unbanked. Forbes.com just released a report about startup companies racing to deliver basic financial services to [...]
Apple disrupts the banking space
Apple has entered the banking arena. The tech giant recently introduced its own Apple credit card, billing it as, “A new kind of credit card. Created by Apple, not a bank.” Apple’s messaging talks [...]
Employee experience is just as critical as consumer experience
Credit unions and banks spend a great deal of time focusing on the consumer experience, as they should. That experience is a key point of differentiation for you, but so is the employee experience. According [...]
Know your audience: There’s room for all in marketing
I’m obsessed with a new show on Food Network called Buddy vs. Duff. It’s a weekly showdown between Ace of Cakes star Duff Goldman and Cake Boss star Buddy Velasco – two veterans in [...]
Make your marketing memorable
You spend thousands and thousands of dollars to promote your financial institution every year. So does every other financial institution in your market. How does your marketing make an impact and stand out among the [...]
Get creative with member service
My family recently went to Home Depot to get paint. It wasn’t just any paint. The die hard “Doctor Who” fan in my home decided to paint his bedroom walls Tardis blue. It was [...]
Everything matters in member experience – even automation
Recently I had the unfortunate experience of calling a government agency. I was experiencing problems doing something online and ran up against an expiring deadline. I had to speak to a real person to get [...]
Why consumers don’t trust financial institutions
My spouse and I are considering refinancing our home to see if we can lower our monthly payment before interest rates rise. I made the mistake of filling out an online form which sent my [...]
Don’t greet consumers the way Pizza Inn greeted me
My son turned 14 recently. To help him celebrate, we took him and a group of his friends to an escape room, then head to a pizza buffet. Is there anything better than unlimited pizza [...]
Is XBOX the future of digital banking?
I was in the kitchen cooking dinner the other night when my son called out, “Hey mom. Don’t cook tonight. Let’s just order pizza. I can do it right here on my XBOX.” [...]
To billboard or not to billboard, that is the question
My family recently took a road trip spanning several thousand miles. With spotty cell coverage for much of the drive, I had a lot of time to look at billboards – how they are used, what [...]
Your brand is only as strong as its weakest link
“You’re only as strong as your weakest link.” I never understood this saying until recently. As far as I was concerned, the strong members of your group could compensate for the weaker ones, as [...]
Great leaders appreciate their employees
This is the first post in a series about qualities that define great leaders and how you can live those qualities in the workplace. by Colleen Cormier, Account Executive for On The Mark Strategies A [...]
Take hoop jumping out of your strategy
I had the roof replaced on my house recently, and it was an experience. The roofing company was great. It was my mortgage company that had me jumping through hoops. I needed them to sign [...]