Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsletters. Most of us have signed up for them for any number of reasons, just [...]
Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers. What we’ve seen, though, is that content marketing and its associated strategies and [...]
Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat). It was a dark and stormy night, when suddenly a— er, no, that’s not [...]
Your content marketing efforts can either accelerate your growth, or they can be part of what causing consumers’ collective eyes to glaze over when they come across your credit union’s or bank’s content, [...]
Content marketing, also known as Inbound Marketing, has changed significantly in the past several years. As the volume of content available increases and the number of channels to consume content multiplies, it's imperative that your [...]
Inbound marketing—often called content marketing—is all the rage right now. And there’s a good reason for that: Content marketing works. Or at least, it usually does. But more often than most would [...]
Content marketing without a doubt has become a necessity for every credit union brand. It has emerged as the core of almost every digital marketing effort, be it directed at desktop or mobile users. Behind [...]
Consumers have access to volumes of information, any time anywhere. How does a financial institution compete and differentiate itself from its competition? With a strong brand and good content. Content marketing is the practice of [...]
They say “cash is king” but so is content in the world of marketing. PR & communications plans have evolved from the days when our focus was solely on press releases, print ads, radio and [...]
Create There is a ton of content on the web. Most of it is garbage (sorry, internet). The last thing you want to do is contribute to that growing pile of waste. You want to [...]
From this definition you can likely see the value of content marketing, but the question remains... why is it important to your financial institution? Well, here are 5 reasons you might consider making content marketing [...]
Trends and engagement are two words that we can’t get enough of, especially when it comes to applying them to our marketing programs. How do we tweak our current programs to incorporate the latest [...]
One of the biggest challenges was being able to have variety in the types of content produced. So what are more ways to ensure that content is interesting, vibrant, and avoids becoming repetitive? Our solution [...]
Should your credit union be using content marketing to reach new members? That would be an emphatic "Yes!". Credit Union content marketing is a great way to bring visible value to current members and entice [...]
Ready or not, it's a millennial world; the rest of us just live in it. Millennials are those people born between the years of 1977 and 2000 and they now comprise 25% of the U.[...]
