Posts Tagged ‘Copywriting’

What compelling copy looks like (Part One)

What compelling copy looks like (Part One)

Copywriting is hard. But more importantly, copywriting (if done right) creates a distinct brand voice. As copywriter Ann Handley says, “In an online world, our words are our emissaries; they tell the world who we [...]

Writing copy consumers will read

Writing copy consumers will read

Words matter. They matter when you speak them, and they matter when you write them. That’s especially true when you write them down for consumers to read. As much as you would like to [...]

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