Copywriting is hard. But more importantly, copywriting (if done right) creates a distinct brand voice. As copywriter Ann Handley says, “In an online world, our words are our emissaries; they tell the world who we [...]
CTAs are prime real estate when it comes to your credit union website. In fact, more than 90% of visitors who read your headline also read your CTA copy—with that many potential eyes, it’[...]
Words matter. They matter when you speak them, and they matter when you write them. That’s especially true when you write them down for consumers to read. As much as you would like to [...]
by Bo McDonald Before you read this post, take a moment to look around at the marketing materials in your credit union and those pieces out in public right now. What is the message? Is [...]
