Should you lie in your marketing?
Recently customer service expert Shep Hyken posted a blog sharing his experience about “lies” at a restaurant. “A lie will come back to you in only negative ways. Being labeled a liar is not what [...]
Posts Tagged ‘credibility’
4 reasons why SEO may be key to your credit union’s survival
Here’s a deep thought for ya: If your credit union exists on the fourth page of a Google search, does it really exist at all? Well, sure, it technically exists, but does it exist [...]
Is your brand the neighborhood Eddie Haskell?
Branding expert Chris Collins was quoted in a recent Forbes article as saying "You can't talk your way out of a brand you behaved yourself into." It's a short quote — but powerful. It made me [...]
4 Ways to Pave Your Own Marketing Path
Hey credit union marketers, have you met Mr. Wolfdog? As silly as he is he sadly illustrates a challenge that I continue to see credit union marketers face. by. Meghann Dawson, Instructional Design Manager, Credit [...]
3 Ways to Enhance Your Credit Union’s Credibility
By. Sean McDonald, Your Full Potential Credit unions have an awareness problem. Too many people still don’t know who we are. And then there are others who may know who we are but fail [...]